Tues. Jan 29

The Mass Media is a drug. What an analogy. Our desire to constantly watch tv or participate in other mass media type activities (chatting online, playing cumb video games online, etc.) keep up from participating in real world organized activity. This section also raises the idea that people who do become so thoroughly involved in mass media become isolated and are more likely to be persuaded and to buy into extreme political views. I think that this could be potentially off. I would think that someone who watched the news all the time would be less easily persuaded because they thoroughly know whats going on and have seen every angle of the problem.

I obviously like history, because I also enjoyed the section on page 174 about the origin of soap operas. Tying your products in with the storyline seems like an excellent idea, and it is also neat to see where programs came from and where they are going.

I enjoyed the Calvin Klein ads this week; especially the "To be or not to be. Just be" ad. I was surprised at how sexual th "Jeans" ad was, and cannot even imagine them running this now much less in the 1990's. Some of the females in the ads are a little bit heavier than I would thought that models for Calvin Klein would be, but I guess that they want curvier girls to sell the sex. Most people don't want to see naked starving people...