Marketing and Visuals...

Why does a visual picture sell a thought or an idea so much more? This is what I have been asking myself since I got off of work today. There is a new thing at the Boardwalk called EuroBungie, and in order to encourage people to participate, they are creating posters for advertisement. Makes sense of course, but on this poster, guess who you will see jumping on the eurobungie? ME! They wanted a picture of me having fun on the Eurobungie in order to encourage others to do it, something that makes me realize how important pictures are in advertising. They want a picture of something thoroughly enjoying the activity…which then leads me to wonder, how did they market something before pictures and posters came along? World of mouth is the only thing that comes to mind. How much MORE effective is advertising now that it was 100 years ago? How similar are the advertising techniques? What is the history of advertising, and when did it become so important in today’s society? We wouldn’t be able to c